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In
We Are Patriots With Dark
Faces, Jose Torres Tama
explores the effects of advertising
upon our collective psyche and confronts
this labyrinth of mixed messages as
a dark-faced man searching for the "American
Dream." He offers a sinister and
comically absurd vision of a techno-pop
TV culture, claiming that corporations
sell American beliefs, values, and false
empowerment along with hamburgers, Cokes,
and fries.
He
questions who can really "just
do it" and "have it their
way" in a society where you are
what you buy, and where your freedom
is directly related to your purchasing
power. By taking these seemingly banal
familiar slogans out of their commercial
contexts, he politicizes them and reveals
their loaded psychological subtext.
Torres
Tama weaves a dark spell of corporate
slogans into his narrative, ingeniously
combining sardonic humor and metaphoric
prose with dramatic rituals of fire
and movement. With a persona that is
part talk-show shaman and part stand-up
comic, he delivers the hour-long piece
in a surrealistic setting created by
a semicircle of twelve Santeria candles.
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